As the CEO and President of Darden Media Group, Calvin Darden Jr. was responsible for DMG’s recent acquisition of Maxim. This is the largest and most widely recognized young men’s lifestyle media brand. Additionally, Calvin Darden Jr. is responsible for the development and launch of both MaximTV and Maxim Music. Maxim Music is an indpeendent record label that will leverage Maxim’s many media platform’s to create more success for signed artists. MaximTV is set to launch in over 15 million homes in the United States immediately and over 40 million homes before the end of the year.